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Preakness Celebration
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May
Opportunities

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The Preakness Parade
MECU's Pee Wee Preakness
Miller Lite Nites
Preakness First Friday
Preakness Balloon Festival
And They're Off!
Twas the Night Before Preakness

The Preakness Parade

Trying to get people to remember your company's name & services? Make an impact by being in Baltimore's most visible procession as thousands line the streets downtown to see floats, helium balloon characters and equestrian units pass by.

DEMOGRAPHICS:
The Parade attracts approximately 25,000 – 30,000 attendees each year. The crowd is ethnically diverse with an age range of 25 - 45 years old, skewed more toward families with children.

FEATURED ATTRACTIONS:
The best procession in town! First-class floats, gigantic balloon characters, VIP invitations to the reviewing stand, celebrity grand marshals, nationally known marching units, equestrian units, military units and more.

MARKETING BENEFITS:
Hospitality, name/brand visibility, community goodwill, sampling opportunities. Enter-your-own unit. Sponsor a professionally decorated float or gigantic helium balloon character.

MECU's Pee Wee Preakness

Trying to get in front of the kids? Pee Wee Preakness provides an excellent opportunity to hit children nine and under with your products or services.

DEMOGRAPHICS:
400 Baltimore City schoolchildren ages six through nine, parents and teachers.

MEDIA COVERAGE:
Pee Wee Preakness is a local favorite among TV affiliates, photojournalists.

FEATURED ATTRACTIONS:

MARKETING BENEFITS:
Couponing/sampling opportunities to the children, exhibition space, logo recognition on T-shirts.

Title sponsorship is most affordable.

Associate level sponsorships is also available.

Miller Lite Nites

This IS your crowd….young adults make up Baltimore's hottest scene and countdown to Preakness Day! We'll bombard them with your message to generate awareness for your products and services.

DEMOGRAPHICS:
10,000 young adults (21-34 years old) attend the concert series throughout the week.

MEDIA COVERAGE:
Several radio stations participate, promoting the event across the FM dial; full-page City Paper ads and in-house advertising round out the publicity.

FEATURED ATTRACTIONS:
Live musical entertainment on stage, outdoor party atmosphere.

MARKETING BENEFITS:
Stage signage, inclusion in ad campaign, couponing/sampling opportunities.

Stage sponsorship - a festival focal point.

Associate level sponsorship also available.

All sponsorships come with strong onsite exposure & premium hospitality at the Preakness.

Preakness First Friday
Preakness Balloon Festival
And They're Off!
Twas the Night Before Preakness

For more information on Preakness Sponsorship opportunities, call Gloria Cinquegrani (Pimlico Race Course) at (410) 542-9400 or
T. J. Brightman at (410) 836-7180

Copyright 2008, Preakness Celebration, Inc.

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